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KoolaKing Limited
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* Name of The Company
* Contact Name
* Address of The Company
* Contact Number
* Email
Website
A brief description of the bussiness
(i.e. sector Manufacturing, service industry etc, what you produce/sell)
A brief description of your business operating model
(e.g. from where and how do you derive revenues and how predictable are these? Do you have multiple revenue streams? To what extent are these recurring or non-recurring, or transactional (i.e. one-off sales) or based on long term contracts? How would you define / profile your customers and your suppliers, how many are there and how dependent on any one of these are you?)
What are the unique selling points or distinguishing features of the business?
(e.g. how do you differentiate yourself from the competition? Is this via superior products or services or pricing? Or is it through patents or licensed IPR or branding and registered trademarks etc…Do you own these? Could your product or service be easily substituted or commoditised in the future? If not, what would prevent this happening?)
How much control over prices and margins do you have with suppliers and customers?
(e.g. how do you differentiate yourself from the competition? Is this via superior products or services or pricing? Or is it through patents or licensed IPR or branding and registered trademarks etc…Do you own these? Could your product or service be easily substituted or commoditised in the future? If not, what would prevent this happening?)
What is the current situation with the business and your products and/or services and what is their market potential?
(e.g. Is your business currently growing, contracting or standing still? Are your products, services and markets embryonic, growing or mature? What are the barriers to adoption? What is the size of your market (s) in sterling terms and what percentage market share do you have and do you think that you could realistically obtain in the future?)
What is the cost of customer acquisition?
(e.g. how will you open up your market? Which channels to market will you employ and what in your view is the most cost effective way to reach your customers? What will it cost to either establish or further develop your distribution channel? Can you afford to open up your markets yourself or will partners be needed to help you do this? What initial promotional budget is required and what is the on-going spend?)
Historical results :
Year to date
Last year
Year before last year
Year before that
Sales
Gross Profit
Profit before tax
Working capital requirement
Capital expenditure requirement
Financial Forecasts (the future)
Year 1 (next full year)
Year 2
Year 3
Year 4
Year 5
Sales
Gross Profit
Profit before tax
Working capital requirement
Capital expenditure requirement
What are the key assumptions used in the financial model?
(e.g. assumed increase in sales (such as anticipated orders), margins and margin changes, for example, due to increased scale of manufacturing or purchasing power, extent to which profits generate free cash flow, extent of reinvestment needed to maintain or further develop tangible or intangible assets? Is the business heavy or light on physical assets?)
What sources of funding are currently available to the business?
(e.g. short term bank facility, other debt, shareholder equity etc…)
What size funding are you looking for?
(e.g what is your minimum working capital requirement and what total funds are required for the plan to be a success)
What will the money be used for?
What are the benefits to an investor of investing in the company.
(e.g. how much equity is being offered for how much money? What are your assumptions as to the current and future valuation based on current and future revenues and profitability? Do you qualify for EIS tax relief? etc… )
Details of the management team’s experience
List of Current Shareholders, price paid and live or promised options/warrants
List of any proprietary technologies, patents, trademarks etc.
List of any possible independent reference points
*
Required fields
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